The root element of any search engine optimization process is keywords. Because of this, it becomes necessary to take it as the first and most important step for optimization. Since all search queries are based on the keywords entered in the search engine, you must carefully select the most relevant keywords for your website.
If the optimization is to make your site visible in the top search rankings then the right keywords are what around which the entire SEO-process revolve. A bad selection of keywords may ruin your entire optimization work as whatever you will do after it will be based on those keywords. So you must be careful at this first and far most important step.
The following points can be useful for finding suitable keywords for any website:
1. Analyze your content: Analyze your whole site and make sure not to leave even a single corner of the site's content or images. Try to extract all the important keywords from it. Prepare an excel sheet and make as many different phrases as possible from the extracted words. Eliminate all the phrases which do not have the words used on the web site. Repeat this process to get the most relevant and suitable keyword-list.
2. Industry knowledge: To be able to choose relevant keywords for a website belonging to a specific industry you should have knowledge of that particular industry. If you do not have that knowledge you can get it by visiting some of the other sites in that industry.
3. Analyzing the competition. Check which keywords your competitors has used to target their websites. By analyzing your competitors websites before you finalize your own you can get an idea of which list of keywords you should use on yours.
4. Keyword generation tools: There are a couple of tools on the web which can help you get the keywords you require. The Adwords keyword tool for example, is one place you can get relevant keywords by just entering one single keyword or your website URL.
5. Keyword popularity: The more popular a keywords is, the more difficult it will be to get a good ranking for that keyword. This is especially true for new sites, so in the beginning it can be a good idea to not target the most competitive keywords. After a couple of months when the site has gained enough backlinks you can start optimizing for more popular keywords.
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