BlackBerry Business Application Development is necessary nowadays because most of the users of BlackBerry hail from the corporate world and BlackBerry have become a status symbol among the middle as well as senior level management of most of the business houses.
If you want to build and market a BlackBerry application for business following are the 8 steps to be followed.
Step 1: Getting used to the Black Berry Platform
The developer needs to be first accustomed to the BlackBerry platform which is based on Java. The BlackBerry platform facilitates the developers with 2 SDK alternatives. The first option is APIs that are specific to BlackBerry while the other is MIDP/CLDC. The former option offers higher flexibility and allows free download of BlackBerry Java Development Environment (JDE). The JDE has an inbuilt simulator so that you do not need another Blackberry handset to test the applications and resolve the issues if any. The developer needs to firs download the JDE and get used to the BlackBerry platform by crating simple application.
Step 2: Conceptualization
The success of any BlackBerry application depends mainly on the concept. The concept should be unique and business oriented. Initially you may find that the BlackBerry platform is not co-operative but later on with practice you will find that the applications can be presented in one the best ways though the Black Berry application development process.
Step 3: User Interface (UI)
The User Interface (UI) should be as simple as possible and at the same time appealing to the user. It should not look over-crowded with stuffing of information. One needs to remember that the BlackBerry Operating System is business oriented. One look of the application should be sufficient for understanding the functionality and the availability of options in the application. One way to make the UI simple and easy to use is through the use of short descriptions for explaining the check boxes, fields and radio buttons.
Step 4: Testing and Support
The application should be first tested in the simulator and then the actual BlackBerry phone device. This is to assure the performance of the application. The niceties of BlackBerry application development can be understood with the help of eBooks, guides and forums on the internet.
Step 5: Pricing:
The BlackBerry App that you have developed should be priced appropriately with reference to its utility and demand. If there is a similar kind of application already in the market it is better to offer the application for free and then charge for the later versions.
Step 6: Digital Rights Management (DRM):
BlackBerry application development is a service and includes payment for services rendered. The developer needs to assure the payment of money and make logical arrangements for contingencies like breakage of device or switching on to another device.
Step 7: Selling:
The application can be sold directly via the BlackBerry App World or some other retailer. The information to be pitched for selling the application should include the short and long description of the application, icon, screen shots, trial version, and preview videos.
Step 8: After Sales:
The developer should be prompt at offering after sales service and responding to customer queries. Appropriate actions are needed depending on feedback. The better the customer support better is the referral market of the application.
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