The first approach requires registering a domain name for branding purposes. For example, if you own a well known brand, you want your website to reflect this well established brand. Many huge major companies do this. So domain names for such companies tend to look like this - CompanyName Dot com.
The other approach, which is more popular among Internet marketers, is to register for keyword based domain names. The key benefit for doing so is that it's easier for the website to rank well in the search engines, which leads to more traffic. For instance, if you are running a garden tools company, you may want to choose GardenTools Dot Com as your domain name.
So which is the better approach, and how should you choose? It all depends. If you already own a well established brand that is bringing in revenue, stick with your current brand name. Choose a domain name that is not associated with your brand name will only confuse your customers. In this case, your brand name is valuable. Do whatever you can to protect it.
However, if you are just starting out, traffic may be more important than anything else. Without traffic, your website will never be able to get the boost that it so badly needs. Therefore, it is better to choose a keyword based domain name. You may even register a company based on the keywords if it works well for you.
So far, that sounds fine in theory. In reality, it's now very difficult to get your desired domain names, especially if you are aiming for keyword based domain names.
Fortunately, you can now register for .Tel domain names. When new TLD (Top Level Domains) domain names are released, the earliest customers usually get the best domain names. To prevent a mad rush, you may need to pay a premium price for the domain name if you want to be one of the first to get a .Tel domain name. Otherwise, you can just wait for the initial rush to cool off a little, and sign up for a domain name that would be priced at 14.95 GBP for a full year.
With a .Tel domain name, you don't have to worry about hosting, CMS, DNS, and other technical issues. All that is already included when you sign up for your domain name. It's all part of the package. In other words, you can get a web presence overnight! Once you sign up, you will be issued a login username and password. Use that to login to the control panel and start creating your website.
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