You've tested large changes such as videos versus sales letters, but now you need more split testing tips. Read on to find out four more split testing tips that will get your business on the more profitable track.
More Split Testing Tip #1: Take testing generalities with a grain of salt. The more clicks you make a user take, the lower conversion rate. The fewer clicks the user must make, the higher the conversion rate. Is this always a true statement? Nope. In some instances the results contradict this approach.
More Split Testing Tip #2: Making tweaks on your website can have a domino effect. One tweak my increase your conversion rate, but not affect sales. There are so many factors involved in conversion rates that split testing is a guide, but not the end-all, be all.
More Split Testing Tip #3: What big changes should you make in your opt-in page and then split test? The first page you should always test is your opt-in page. Most people don't optimize their opt-in page; they only optimize their sales letter. They are missing out on grabbing more visitors and the conversion rate if they neglect their opt-in rate.
On the opt-in page you can test it by taking completely different approaches such as video versus no video on an opt-in page. Use different methods to hook the customer and see which opt-in page snags more customers.
Tip: Looking for swipe files from million dollar copywriters? Opt in to all their lists and you will get examples of their copy delivered right to your email inbox.
Agora is a top notch copywriting company. You can also find all of Agora's order forms.
Tip: Google should be your best friend. Let's say that you want examples of sales letters in your niche. You can find Agora's sales letters in this manner.
Agora is good at using current events and tying them into their sales letter. They use what is current in the news to get the attention of readers. For example, their copy right now has a lot to do with the recession and gas prices.
It is important to note that the product their selling doesn't change, but the copy Agora uses to sell it changes to reflect the current world.
More Split Testing Tip #4: Split testing can be frustrating. For example, lets say you are split testing your copy. You are not alone if you struggle with copywriting, especially in the beginning. One of the best ways to improve your copy is to read excellent sales letter and model them.
Plus, you may not get results immediately from split testing. This may be due to your marketing. It can take time to learn, understand, and maximize the benefits of split testing.
Author Resource:-
There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak's FREE online newsletter to find out how to do exactly that - Go here: www.aboutmattbacak.com
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