I always ask people, What is your primary goal for investing in the market? What is your primary goal? Not to lose money! Your secondary goal is to make money. Your primary goal is not to lose it. So whenever we look at a market or look at a stock we want to make sure we know what the chances are of losing it, and this is probably one of the biggest flaws for most people involved in the market, they don't know what their risk is when they buy a stock of losing it.
Most people when they buy a stock buy it because of one thing. Hope. That's normally why they buy it, they buy it based on hope and greed, and they don't buy it based on any sort of analysis. They don't buy it from looking at what their risk might be. They buy it just based on hope and greed and of course, that's why most people lose in the market. So if our primary goal is to not lose it the first thing we shouldn't do is to be trading speculative stock.
Now someone mentioned they were trading options before. Now I'm not against trading options or warrants or futures or spec stocks of CFDs, any of those markets are great markets to trade once you have the foundation and someone mentioned this earlier. Once you have the foundation and know how to trade and make 25% 40% per annum in the market, you can take that knowledge and you can apply it to anything. You can apply that and by the end of this course I will show you a strategy on how you can take all your knowledge you have learned in six weeks and you can apply it to making money going down in two or three hours, so you can just tip the whole lot upside down and make money both ways but you've got to have the foundation first and then once you've got that, see what many people do, once you've got that foundation you can apply it to other markets.
What many people do is they leverage their ignorance and of course this means massive losses so we don't want to be looking at spec stocks. We are going to look purely at the quality stocks; in fact in your manuals you already know there is a list of about 100 stocks there that we update on a regular basis. If you don't have that update by the way, if you've had your manual for some time and you don't have that update, just contact support and they can get you a copy or tell you where you can get a copy of that.
Then of course there is the stock analysis method. I don't think I need to spend much time on this. I started by looking at the market based on fundamentals. I read a book that I was given that went through fundamental analysis and it showed really three key principals to look at; net asset backing, PE ratios and I forget the other one. But it was looking at three fundamental ratios and that actually worked. I applied that over a number of years in the late eighties and bought just blue chip and quality stocks on that and made a reasonable return.
But fundamental analysis works some times and doesn't work other times, it tends to be a lot longer view of the market and so fundamental analysis is looking at the company based on it's past growth and what the company does. The more you learn about charts and technical analysis, the more you understand and can see why the markets are not driven on company activity. Stock markets are not driven on what the company does. That's what confirms it, but it doesn't drive it. What drives the market is purely the emotions of the buyers and sellers, and that's what our chart will tell us.
So our study of technical analysis is really the study of human emotions. A chart is nothing more or less than a picture or a graphic representation of the buyers and sellers or supply and demand. I go through a little bit on the video of comparing real estate and I am sure that if you haven't had a look at it you need to go back and have a look at it. But the value of anything doesn't mean it's the price it trades for. The value of a company which we can determine through fundamental analysis does not mean that is what people are willing to pay for it and ultimately something will only ever sell for what people are willing to pay for it. Not what we think that's its worth, but what people are willing to pay and that's the difference between fundamental analysis and technical analysis.
Fundamental analysis is studying what the potential value of something is or should be. Technical analysis is studying what the price is and what people are willing to pay right now for it and that will help us to gauge the emotion or the direction of the stock. I've got a bit of an example there of National Bank.
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