Comb through the endless stream of blogs and articles on how to effectively maneuver your business through the coming year and you'll come to one conclusion: To succeed in 2009, big ideas that cut through the clutter and connect with consumers are a must.
So how do you make a BIG IMPACT with the budget you have? Here are five marketing resolutions with BIG ANSWERS for 2009.
1. Go Digital: Digital incentives such as music, ringtones and mobile games should be at the top of every marketer's list. Why? They cost virtually nothing to deliver, require no inventory or storage costs, and can be personalized to meet the tastes of recipients. Did I mention that they drive web traffic, have a high perceived value, and are low cost? And with consumers' appetites for digital media just beginning to scratch the surface, the promotional opportunities are endless.
2. Think Big Without a Big Budget: A $5,000 budget can buy you a guaranteed $5,000 prize to offer consumers. But secure promotional risk coverage and the same $5,000 gives you the ability to offer consumers the chance to win a $100,000 prize. Step into your customer's shoes for a minute. Which offer is more likely to grab your attention?
3. Generate Buzz: When is the last time your business generated excitement among consumers -- the kind that got them talking and taking action? Want to drive consumers into your business or to your trade show booth? How about enticing them with a Vegas-style promotional slot machine where players get a chance to pull the handle and win prizes based on the combination of symbols? Or offering a game show-style briefcase game in which $100,000 is awarded if the lucky contestant selects the right case? The key is to get creative and find solutions that will drive results.
4. Interact With Customers: Interactive media is in. But in order to interact with customers, you first have to connect with them, and offering a compelling incentive with an interactive twist helps. Online instant win games that feature the chance to win big are a great way engage customers, capture valuable marketing information, and build your database at the same time.
5. Play Off your Brand or Business: By this, I mean: Identify things unique to your business and leverage it to the fullest. Got a big anniversary celebration coming up? Why not build a promotion around it that generates some press and gets staff and customers excited? Remember: you are more likely to attract attention if your marketing strategy is unique.
Author Resource:-
Tanya Mathis is Marketing Director for SCA Promotions. For more big impact marketing solutions, visit http://www.scapromotions.com or email: tanya.mathis@scapromo.com
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