Hang Tag printing is an essential part of the retail industry today. Hang tags are attached to just about every product you see in the market. All garments necessarily have hang tags attached which not only feature pricing, product codes and product details, but also specify garment care and cleaning details. Food products have hang tags that include details of ingredients and expiry dates along with pricing. Hence, if you have a product that requires the attachment of hang tags you will need to pay attention to its design and printing.
Who will print your Hang Tags?
When you decide to go in for hang tag printing, you can source a printer online who handles commercial printing. There are many who print a wide range of products such as bookmarks, door hangers and car door magnets. These printers can advice you on the design principles for hang tag printing. The kind of guidance you will get from a professional will benefit you greatly.
What should a Hang Tag contain?
What do you want your hang tag to reflect about your product? After all, a hang tag is the first thing a prospective buyer is going to be exposed to during the buying process. So it is essential that they must have faith in the manufacturer's credibility when they view the product. What are the elements that can project information about the manufacturer?
1.Best buy and expiry dates show the buyer that you care about their safety and well being
2.List of ingredients used in food items project the manufacturers concern for health factors
3.List of percentages of yarns used in textiles and garments reflect the manufacturers attention to detail
4.Garment care instructions highlight the manufacturers concern for long term quality control
The Design Elements in Hang Tags
Before hang tag printing takes place, the design must be considered. The hang tag is an important marketing tool and contributes to brand building since it conveys so much about the product. The elements in a hang tag are replicated from other promotional material. So it will feature the logo and contact information of the manufacturer. It will also use the brand colors and type styles associated with the brand and manufacturer. It really isn't very different from a business card in terms of information.
Other Factors to consider in Hang Tags
Some decisions to be taken before hang tag printing commences, involve the use of paper and printing techniques used. Hang tags undergo a lot of handling hence the wear and tear is a lot more than in a lot of other printed items. To begin with, hang tags are touched during inventory by various people. They then remain on the shelves for a while. After that, they are handled again by sales assistants during stocking operations. Buyers then touch the hang tags to read all the details printed on them and while trying them on if they are garments. So hang tag printing should be carried out on paper that is tough and resistant to handling for long term benefits.
Author Resource:-
Adir Le writes for Printrunner on topics relevant to small businesses. Most recently he has written articles on brochure printing and hang tag printing.
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