Many companies now publicize on the search engines. It could be real lucrative if you know what you are doing. We publicize on search engines. If you are viewing this writing on-line, it is a good chance that you use the net on a day-to-day basis to find what you need - doesn't everybody? You can figure out from the heading of this writing that the reply to that enquiry is "no". There is still a meaningful segment of the populous that still aren't yet internet users, let alone skilful at utilising the web to find what they want.
Ponder these statistics for a moment:
US - Populous: 299,093,237
US - Internet users as of Jan/06: 205,326,680
That means 68.6% of the populous use the internet.
(Info from Nielsen/Net Ratings, published on InternetWorldStats)
If we use this info there are nearly 94 Million Americans (or 31.4% of the populous) who are not internet users. Of course some of these groups are going to be too youthful or too old, but even removing the approximately 46,000,000 Americans who are either above 75 or beneath age 10 you are left with 48,000,000 Americans (or 16% of the population, data from 2000 US counts) in key-buying demographics that do not rely on the net for there product and servicing searches. And how about those reasoned 'net users' by the Nielsen statistic that only use email and only occasionally?
So if you are only marketing via the internet, you are probably excluding up to 40% of your possible customer base just to start with.
Search Engine Advertising may be an outstanding asset because it helps people who are looking for your product of services find you. But what about the people who don't come up with the idea to use your service on their own, for example, we have an extensive search engine publicizing package, but you can also have about 1000000 addresses that you can purchase and mail to regularly. Most of the people you get from your card mailings may not be postcard buyers already. They are likely to be business owners searching to increase their business, and we refine them through our mailings how could you do that with the internet alone.
If we only advertised on the internet we would only get commerce from people already looking for our product and services. Truth is, most of our customers have never Google'd the word "postcard" because they hadn't thought of doing direct mail until we gave them the idea.
Maybe you are in a Business-to-Consumer Business, the same prescript applies. Some people will put "canal cleaning up" into a search engine, but most groups don't think of canal cleanup on there own. If a man is looking for a piece of jewellery for his partner, he might find you on Google, but with postcard mailings you could make orders from guys not savvy enough to come up with the idea all on their own.
While internet publicizing may be a massive part of your harmonious marketing techniques, if you are only utilizing the net, you are far from maximizing your reach and your income. Change your marketing plan with direct mail and your will have more healthy income numbers coming in by the end of the year.
Author Resource:-
Uchenna Ani-Okoye is an internet marketing advisor
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