Looking at businesses and their marketing activities, you see a similar trend whereby many will offer clients a free sample of their own product or a complimentary gift during specific occasions. Whereas some gifts are expensive to give away, others are much more cost effective and provide a very strong marketable impression upon the client. Promotional gifts also provide the client with a feeling of appreciation for their service and custom with the business.
One of the more popular forms of promoting a business is sending promotional calendars around Christmas time, as a good gift for the New Year, or during specific occasions that celebrate national holidays. Usually, calendars are given at the end of the year, when recipients are more likely to make good use of them. Calendars are generally a failsafe gift idea, which most people will use and they provide a very good canvas to advertise the company brand.
One clear advantage of designing bespoke promotional calendars is that business owners can include images of their own products, information about new and upcoming products and a brief summary of their services. Depending upon the shape of calendar, there will most likely be plenty of space for adding in contact or staff information and inserting details of product launch dates or specific trade events. Other interesting information could be a short history of the business and how it all began.
The point of a promotional calendar is to offer the client something to remind them of your generosity and good service to them. Clients are likely to have the calendars on their desk or on show in their office, allowing other people to view the calendar and take in the information that is presented. This form of advertising is very effective in building recognition of your services and bringing in new clients, hence generating new business.
On account of the design, there is ample space on the actual calendar for the designer to include contact details and little hints of subliminal messages. These can be added with small quotes, tips or advice related to your services or products. Small details such as these will push the business to a new level, bringing in more respectable clients and keeping your existing ones. Emphasising contact and service details will also keep clients in touch with what you do.
Promotional calendars also provide the client with constant reminder of your business because the calender is used every day. A clever concept for allowing more clients to be drawn to your business is through continuous marketing and advertising. Whilst advertising on television and in newspapers is another effective way of attracting attention, these ads are very often expensive to produce and can be time consuming. A calendar is a cheaper way of advertising, and has a shelf life of 12 months, much longer than most other forms of advertising. It also allows businesses the freedom to input their own ideas into the designing process.
Author Resource:-
Anna Stenning researches the effectiveness of using promotional gifts such as promotional calendars as marketing and advertising tools.
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