It's very common for the Webmasters to combine up the real differences between Google Page Rank and Search Engine Outcome Position (SERP). Also known as the Search Engine Result Page, SERP is the main formula for web pages ranking. The most typical misconception is that the PageRank is actually directly equivalent to the search engine rankings. This is not the case. This article talks about the real definition of both conditions and clarify some common misconceptions.
A main difference between Page Rank as well as SERP is the frequency of revise. As stated by the Google Professional, Matt Cutts, Google updates Page Rank approximately once every three months. The updated Page Rank is shown around the Google tool bar. Nevertheless, Google uses the latest Page Rank value of every page when determining rankings for search queries. Therefore, Page Rank is only one of the many elements that were included in the SERP algorithm.
Apart from Page Rank, SERP also includes other important factors such as content relevancy and freshness when it comes to ranking of a page. Keywords in domain names additionally contribute to the rankings. Therefore, having a high Page Rank does not assure a good SERP. In fact, it is very common for a page that has Page Rank of 4 to receive no internet search engine traffic.
It is also important to understand how Page Rank is calculated since it impacts the SERP. The only factor that decides the Page Rank value is the inbound links. Inbound links are incoming links that point to a page. These links are extremely valuable especially if they contain relevant content. A page will have high Page Rank if it has a good amount of high quality links pointing to it.
Although Page Rank is only area of the main SERP algorithm, it is important to also attract quality inbound links in order to achieve a good SERP. In Search engine perspective, the more the high high quality inbound links a page has, the more important is that page. Having a low Page Rank will make achieving a good ranking difficult especially when the competition is strong (ranking with regard to highly competitive keywords).
To summarize, Page Rank is only part of the whole SERP formula. Webmasters should always aim for a high Search Engine Result Position (SERP) rather than Page Rank. A good SERP will receive good traffic from search engine as long as the actual targeted keywords are commonly searched.
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