The more time goes on, and the more Google tightens down on its algorithms, you may pretty soon be faced with nothing but your content to rank your Web pages. Google spends a lot of time chasing new ways to circumvent the difficulty of getting page ranking. Text link advertising has been under fire this way.
Getting a good link supply to your website has been consistently a high priority in search engine optimization. In the early days, it wasn't ever particularly easy. That is, until searchking opened its doors and sold links to webmasters outright. Google didn't like this, and over the course of several court battles, essentially sunk Search King.
This wasn't the end of text link advertising, however. It only modified the way purchased links were handled. Several link brokerages popped up after the end of Search King and managed to get away with it for a while. The big difference was that they didn't advertise that their product would affect Page Rankings. So, for a time, Google left them alone.
However, that wasn't to last. Google launched its AdWords and AdSense services and wanted to flatten the competition. They made the first gesture toward this when they altered their "Webmaster Guidelines" to lump text link ads in with exchange links as having the intention of altering the Page Rank. In short, they announced that they would begin to discredit this form of linkage.
According to Google's "Webmaster Guidelines," the goal is to prevent dishonest search engine manipulation. The premise here is that it's too common that purchased links will often link to irrelevant content and diminish the value of the page. Some SEO companies will say that it's actually Google quashing the competition to AdSense and AdWords-especially because even linking to relevant content with purchased links is getting discredited by Google.
In response to this, the link brokerage firms developed a new type called a "contextual link." There are three types of these, two of which appear as tag lines at the end of articles or blogs. The other kind is much more valuable. Essentially, these are in-text links that are virtually undetectable as such by the search engines, since they're in the middle of the content.
The alternative seems to be playing the game by Google's rules. That is, continually posting new content and hoping for unsolicited links to be made to your page. The likelihood of another website posting an unsolicited link to your page is quite rare.
Would Google discredit contextual links if they could? You bet they would. Whether we're talking in terms of relevance or competition, Google will probably at one point or another decide that it doesn't want to count it in their rankings. Ultimately, it would appear that they will pursue their "content is king" policy, and we should all follow suit.
It's a labor extensive process, no doubt. New daily content takes time and resources that many businesses don't have. This is where an outsourced content company comes in handy. These can often be found through SEO marketing firms such as ours.
Author Resource:-
Search engine marketing is the most powerful way to drive traffic on the web. With Content Syndication you can control your internet brand. For more info on reputation management go to www.directhorizon.com
![[Valid RSS feed]](http://www.freebie-articles.com/images/rss.gif "XML Feed For RSS")
Category Rss Feed
Print This Article
Add To Favorites