When it comes to reputation management, Internet branding, and all the other factors that go into a Web presence, the most indispensable tool in your bag is search engine optimization. If you have good SEO, the rest of it is easy. Below are some factors in how the search engines may rank your page.
Internal Link Structure
This is one of the most important parts of your SEO. The way your internal link structure is handled reflects on the ease of use for your site. Ultimately, you will want one page to be more important than the others, so it should be the one linked to most frequently.
Page Age
The trends in policy that Google has been developing are leading to one conclusion: Content is king. It is all important in SEO to keep pumping new content on your page and to keep relevance.
External Links
Ever hear the saying of "having fallen in with a bad crowd?" In SEO, the outbound links from your website are judged based on relevance and quality of the other site. If you link to bad or distrusted sites, you too will be "guilty by association." However, if you link to quality sites, it will help your overall trust and relevancy score.
Validation
While it doesn't directly affect your Google rankings, validation has another purpose. It is a direct trust relationship with your visitors. Often, whether a site is recognized or not in validation can cause users to continue using the site or leave. One thing to note, you don't want your validation to interfere with the spidering, or else your SEO can lose ranking.
Number of Pages
You can technically have as many pages as you want, as deeply buried in folders as you want. However, in the interest of SEO, it's best to have internal and external links on these pages. If your website is popular or has authority, it really doesn't matter much, but for new pages, it's essential.
Anchor Text for Inbound Links
The biggest consideration is where the links are coming from. It's better to have links from authoritative sites, but those can be hard to come by in the beginning. It's all about authority.
Keep in mind also that if you want to rank for a certain keyword, it's best to have it as part of your anchor text. This is especially helpful in the beginning stages of your SEO, when you're not quite ready to play with the big dogs yet.
Link Age
Just like the age of your Domain, your links "get better with age." The running theory behind this is that Google waits to index new links to prevent spamming. There is also weight to be gained from the text surrounding the link. Again, relevance is the key in your SEO.
Domain Types for Inbound Links
As mentioned earlier, inbound links from authoritative sites are crucial. Of course, these are the hardest to get. The .govs, .edus, and similar domains are inherently trusted by the search engines.
For one thing, it's highly likely that they're not spam sites. They're also usually older sites with a huge link popularity factor. These are the Holy Grail of SEO links.
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Search engine marketing is the most powerful way to drive traffic on the web. With Content Syndication you can control your internet brand. For more info on reputation management go to www.directhorizon.com
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