Because of today's troubled economic conditions almost all CPA businesses are making use of specifically created CPA websites to enhance their promotional efforts. CPA websites bring much more value than just advertising. They also can decrease your operating expenses, and help you reduce staff costs as well.
One good strategy for decreasing your operating overhead is switching from using traditional newsletters via the postal service, and changing to an email service. There are many available. They will develop and send your electronic newsletters for your firm. This brings down the costs of printing, postage, and staff costs to label and fill your envelopes. It also brings qualified leads to your website.
Another great use for your website is distributing tax forms. It is very labor intensive to mail tax forms to your clients. It is also very expensive. Your firm has to bear the cost of the postage. It also has to bear the cost of the staff resources, for which you cannot bill. Instead, it is very easy to create a resource page on your website for downloadable tax forms.
Every tax season, mailing your tax organizer is expensive in terms of postage. It is also a burden on your staff. Depending upon the size of your firm's client base, it typically costs hundreds of dollars and a substantial amount of skilled employee hours printing and collating documents, then stuffing and addressing envelopes.
A CPA website allows you to create an electronic PDF which your clients can download and print themselves. Some modern CPA websites have their tax organizers posted as an online form. This can be securely sent online directly via the website. This has the potential to save you and your client time and money.
Tax season also creates a large postal service expense. Many clients save tax preparation until the last minute, as April 15 arrives. This can be frustrating for your client and for your firm. Frequently, you must resort to overnight mail so that you don't miss deadlines. If your website has a secure upload feature, it can be a great asset to your clients. It will allow them to upload their tax forms easily and securely, without paying postage.
There are also several other ways that a CPA website can optimize your business. During the year, your staff answers a lot of calls that are not billable, which can add up to hundreds of dollars of labor cost. The time loss for these calls isn't just time spent on the phone, because the calls also need to be documented. Every time one of your staff members is interrupted, even for a moment, it takes them several minutes to adjust and return to task.
A "Track My Refund" feature on quality CPA websites is a client favorite. It is very easy to create this feature, which allows current clients, leads, and other website visitors to check their income tax refund's status.
While contemporary CPA websites' most vital purpose is advertising, it can also save you money, reduce your operating overhead, attract new customers, and help you better service your clients.
Author Resource:-
Kenneth T. Marshall is an internet marketing consultant and former VP of CPASiteSolutions.com. His area of expertise is marketing small practices by using CPA websites. While using online social networking and Search Engines forms the basis of his methodology he also stresses the importance of traditional network marketing and excellent customer service in helping accounting firms build their client bases.
http://www.websites4accountants.com/
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