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Phone Applications and Call Centres



By : Sarah Shore    29 or more times read
Submitted 2012-01-19 10:05:24
Call centres rely on first class phone applications in order to run successfully and be able to provide a high level of customer service. Phone applications can include call forwarding, automated responses, dialogue management, data monitoring and more. Phone applications and other IVR services are at the cutting edge of call centre technology. Over the past 20 years customer service technology has undergone a dramatic transformation. In the past there was little in the way of phone applications and software for call centres. Now however a call centre just simply cannot compete with its competitors without the very best software at the heart of its operations.

Call centre software can work so effectively that it negates the purpose of a live, call centre operative. Information can be passed from the caller using speech recognition software. Items can be ordered, items can be tracked, information can be verified all without the use of a member of staff and instead an interactive phone service. This can make enormous savings for the organisation running the customer service department. It also means the phone lines can stay open 24 hours a day, 7 days a week. Having interactive software available to take calls is far more cost effective than having staff members on call throughout the day and night.

With high class phone operations in use all day long, call centres can greatly improve their first call resolution percentage. This is the most important metric to a call centre. The first call resolution metric is the percentage of phone calls that are dealt with and resolved on the first call. It is very must correlated to customer satisfaction as if a problem or query requires further action on behalf of the caller, this can cause a great deal of frustration. The call centre itself also benefits from a high first call resolution percentage however. First and foremost huge savings are made in terms of operating costs when a call is resolved during the first call. It also ensures that customers are less likely to defect to a competitor when they receive the answers they need on the first call. First call resolution is of huge importance to business communications and having excellent software and phone applications in use is a great help when it comes to achieving this.

The software used the world over to run the majority of interactive voice response software and other telephony systems is called voiceXML editor. This software is written in a programming language that anyone can learn. This means that companies are not limited in terms of where they get their technical support. Before the creation of VoiceXML editor, call centre technology was mostly proprietary software owned by individual vendors. This made it expensive to purchase and prevented assistance coming from anywhere other than the vendor themselves. With this new software the landscape has changed and now businesses both large and small can benefit from IVR software and other phone applications to run their call centres with.

If you have ever phoned your bank or a large insurance company, a utility company or internet service provided then the chances are high that you have experienced IVR software or phone application of some kind. This software is in use in the military and every type of industry imaginable. It has greatly improved user experience so that in the modern day, phoning a customer service department is not a daunting task but a quick and easy thing to do. There are no long phone queues anymore or mis-directed calls to the wrong department or wrong person. With call centres now using phone applications and IVR software never have call centres been run so efficiently.


Phone applications and automated phone systems have changed the face of call centres. With the use of vxml tools and software, companies both large and small can benefit from IVR phone systems and phone applications. Having cutting edge systems in use at call centres increases the number of calls that can be handled and improves the experience for the callers too.
Author Resource:- Sarah Shore writes articles for Vicorp, a developer of advanced automated phone systems for companies throughout the UK. Using the range of vxml tools from Vicorp it is easy to upgrade or start a new automated phone systems, with Phone applications and the correct equipment.
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