One of the big things to consider in drawing traffic to your site is your title tag. It, along with your meta description, create the first impression that a potential visitor has about your site.
You have to grab them in the search engine results page in order to draw them in. Search engine ranking doesn't help much with your traffic if your title tag isn't well done.
The first challenge you will encounter with your title tag is that it has to be unique. It's not the title tag for your Web site that has to be unique. Each individual page on your site has to be titled uniquely. The Internet itself isn't what you have to worry about. Having multiple pages with the same title, however, can be confusing to a viewer.
How much space you have for your title tag is important in considering your wording. You have up to 65 words to work with. Make them count. Anything longer than that will probably get truncated by the search engines. It would be in your best interest to avoid having an ellipse hanging off the end of your title tag.
While keywords also are important, in fact, more important than branding, you should avoid keyword stuffing in your title tag. Remember, it's all about aesthetics. Most average viewers will not want to see something that's no more informative than a long string of keywords.
It's also best to avoid a generic title tag. It's simply not interesting to a viewer to see 'My Homepage,' or 'Sales Page.' Try to be creative. Instead of 'My Homepage,' try something more amusing and personal, like 'Jim's Rants' or 'Mission Control.' It will make the viewing experience more pleasurable for the reader, and that's how you draw traffic in from the search engines and keep them looking.
With that in mind, you should have your demographics in consideration. If you're selling walkers for the elderly, you probably shouldn't have words such as 'Turbo powered' or 'of Doom' in your title tag. Chances are, your product is geared toward a specific demographic, so your titles should appeal to them.
This brings up another thing to consider. Your title tag should describe your product as specifically as possible without getting verbose. Don't just have 'shoes' as your keyword if all you're selling is 'Velcro strapped shoes.' Remember, traffic is okay, but targeted traffic is more important. That's where the money is.
Author Resource:-
Ten years of extensive internet marketing experience. Former CEO of a multi-million marketing and sales company that placed twice on Inc. Magazine's Inc. 500 list. www.shawncasey.com
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