In 12th century China, court judges wore panels of smoky quartz to conceal their eyes and their facial expressions while grilling suspects and witnesses. These devices, according to historians, are the earliest traces of the modern day sunglasses we know today.
Despite the immediate connotations derivable from its name, a pair of sunglasses isn’t only meant to protect the wearer’s eyes from the rays of the sun. Throughout the years, sunglasses have transcended mere utility and have ascended to the realm of fashion.
Indeed, sunglasses – particularly designer sunglasses – are all the rave these days. Chanel, Gucci, Ralph Lauren, Bvlgari, Christian Dior and the likes are just some of the classic brands that people are going gaga about. Trendier brands such as Oakley, Ray-Ban and Rudy Project appeal to a broader audience – particularly outdoor lovers considering the sports sunglasses the said brands are popular for – but they are never considered as a level or two lower in the hierarchy of fashion.
Designer sunglasses, however, are never cheap. For most people, they are never affordable, as well.
This doesn’t mean that the idea of owning a pair of designer sunglasses should be abandoned altogether. On the contrary, there are some tried and tested ways by which you can buy a pair of designer sunglasses at the lowest possible price. You don’t have to settle for the price tag attached to these beautiful pieces in big stores. You can try other outlets to find a better bargain.
- Many retailers can afford to sell designer sunglasses at wholesale prices. These retailers may have partnered up with drop shippers for example, serving as mere conduits for a sale between you and the supplier himself.
- Many retailers can offer substantial discounts for the designer sunglasses they are offering because of special offers from the mother companies themselves. For example, D&G may offer a free pair of designer sunglasses for every 10 pairs ordered by a particular retail shop. Instead of keeping the free pair, the retail shop can opt to sell it to be able to reduce the price of the 10 other pairs and make them competitive in the market.
- Some online shops get their stocks directly from the brands. There are no middlemen to pay off. There are no brokers that impose additional markups for the items. The relationship is direct between the brand the online shop, hence, markups are minimal and the price can be kept low.
Planning to buy a pair of designer sunglasses? Do some canvassing first, and you’ll be surprised that high quality accessories can actually be purchased for a significantly lower price.
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