This article covers one way to generate local customers to your business using the internet.
If you are a Realtor in Orlando, Florida, you want to target customers in Orlando, not the whole country. While putting up a website in the major search engines will get traffic if you target the right keywords, it is still very hard to get good ranking and target people in just Orlando, Florida.
There are a couple different ways to do this. If you make a website and try to promote your site on the major search engines, good luck getting on the first page. You'll have to get listed for your business plus the city you are trying to target. It takes alot of time and good SEO to get listed at the top of the search engines and this is where you have to be if you want any traffic to your site.
The next way would be to advertise in pay per click. You still have to have a website, but you can bid on keywords that pertain to your business and when people click on them, you pay a fee. These searches appear on the right side of Google for example and are getting increasingly expensive as more and more businesses drive up the cost per click. Some keywords cost more than $10 per click!
A totally new way to promote your business locally online is with a search engine that is specifically for this purpose. When someone searches for your business, they are not inundated with pages of junk, but get a clear, easy to read page of listings on whatever type of business they are looking for. So, if someone types in “restaurant” in “orange county” only restuarants in Orange County will appear. No ads, no searching through thousands of pages to try and find what you are looking for.
Well, there is such a search engine. I use it all the time for promoting my Contracting business. It works great for Contractors, Realtors, Restaurants or pretty much any other business that wants to attract more local customers. The best thing is, your site is probably already listed in the search engine, which has millions of businesses indexed already. All you have to do is activate it for free!
Also, they have paid plans for promoting your business. This is what I use. The most expensive plan is $29 a month. You basically get a full on website for that price. You can upload pictures, videos, write ups on your business, a paypal shopping cart if you sell anything that can be shipped and access to business to business social networking capabilities. So as a contractor, I was able to upload videos of myself hanging crown molding, upload pictures of my work and enter a description of what we do. Anytime someone searches for a finish carpenter in Temecula, CA, I come up first! Why, because as a paid memeber you are at the top of the search rankings for any search on your keywords.
There are many more things you can do with this search engine, which is a little known trick to online marketing right now. They are unleashing a nationwide advertising campaign very soon, so get it the top position while you can.
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