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How Radley bags became the UK's best seller



By : Begum Linz    29 or more times read
Submitted 2012-02-06 18:39:41
It's extremely rare for a significant designer brand at present to appear out of obscurity to become a famous label in an extremely short time frame.

Radley bags have grown to be the best selling designer handbag brand within the UK although the very first Radley handbag was only designed roughly 12 yrs ago.

The company was set up by an Aussie woman called Rachel Lowell Harder. Rachel was really a professional architect but had become disenchanted with her career and began searching for other methods of earning money. She started making handbags and hired a stall on Camden market in order to sell them.

Her design of handbags were especially distinct and she quickly decided it made much more sense to have the bags produced in the Far East. Rachel's bags quickly caught the attention of a large department store who wanted to place a substantial order but Rachel knew she would find it very difficult to pay for her business. She opted to let her company be sold to Tula who as a result provided Rachel the time and room to really concentrate solely on what she did the best namely, creating hand bags.

At around this time Lowell Harder started to make bags with the Radley brandname but it really did not start out too well for her. People really didn't truly appreciate her quirky designs and styles and wanted her to create bags with a more delicate color scheme. Rachel decided to stick to her guns and continued regardless making it possible for herself to indulge her passion on an artistic level. Rachel was a lover of animals and especially dogs so she started putting images of dogs on her creations. chose to use a Scottie dog as the shape. The public adored these hand bags with a cute outline of a dog on them and so it became obvious to Lowell Harder that the Scottie ought to be the natural logo design of Radley bags.

Radley are all about fun, color and original design and as a result they are really one of a kind in that respect.

They prefer to strike new ground which is clearly seen in the signature bag collection of which Radley produce twice yearly.

The Radley signature bag represents the complete Radley idea of quirky design and creativeness.

Radley admirers count down the days until the next Radley picture bag is revealed. Sometimes they have quite a wait as Radley only release them twice a year, once for the Spring/Summer season and once for the Autumn season.

Radley signature bags are wonderful and rich in color displaying a theme involving Radley the scottie dog in numerous environments such as on the water, in a balloon and so on.

Recently, Radley have introduced other lines such as ipod holders, passport holders, designer sunglasses, hats, gym bags and many other accessories.
Author Resource:- If you're a fan of radley bags then please visit our site where you will find loads of information about Radley handbags and other Radley products such as purses, sunglasses etc
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