Google and other search engines send out crawl bots to check websites for new material the rate at which these bots return to your site for future visits is considered your site's crawl rate. The thing to remember is that crawl rates can be determined by any number of mitigating factors. What you really need to know though are all the reasons why it's so important for Google to keep returning to your site with some degree of frequency. What kind of benefit does this offer? When your site gets crawled more frequently, the new material you add will be recognized and indexed more frequently too.
The following article tries to explain how you too can boost your crawl rate and make your site more appealing to Google.
Be sure to add new and fresh content to your site often so that the bots have something to crawl. The new content gives the Google spiders a reason to drop by your site on a regular basis to check on if you've got any content updated. Make sure that the content that you update is new and original, and is written in search engine friendly way. Use important keywords wisely and take steps to ensure that your readers and Google alike find value in your site.
Never indulge in blackhat SEO techniques. Period. It is much better to follow ethical solutions for SEO than blackhat options. The results from blackhat marketing efforts are temporary at best and may only serve to lead the search engines to shun your sites (all of them) in the future. While there are some marketers who have experienced relatively short-lived success with these methods most will agree that the risks do not warrant the relatively small and temporary rewards. In the end, crawl rates will be extremely slow because these tactics are not appealing to search engines. The practices of using invisible text, cramming an endless number of keywords into a short amount of text (also referred to as keyword stuffing), and doorway pages are considered blackhat practices and particularly hated by Google. If you're really interested in making the most of your site's crawl rates make sure that you're practicing proper SEO and giving your audience excellent and informative content.
Your title is an important tool in attracting readers as well as Google bots and should be on target and designed to appeal to your audience. You can kill two birds with the title stone by increasing frequency of search engine crawls and gaining higher page rank.
It doesn't take much to create unique titles for your content, but if you look at from the search engines point of view, it definitely is a big deal if you get them wrong. So ensure that you're focusing on this area too.
Make your site as valuable to readers as you can and in the process you'll find that you've made a good match for the search engines too. Google's spider bots will appreciate the value of superb content designed with readers in mind far more than content designed to get the attention of the search engines. This will not only help the Google spiders, but it will also make your site more approachable to your visitors.
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