When it comes time to SEO your site and you want a good plan that is also tailor made for your financial needs but business needs it's a good time to start looking online for companies that will help you out. Even for someone such as myself that knows how to analyze the engines, and do SEO and SEM and SERPs - I'm still way to busy to do it for myself. So instead, I would hire someone to do it for me. But this is also fantastic for people that don't know what they are doing but still want really good results on the engines and in turn have good profits running on their websites. First off - your PR or Page Rank is one of the most important things. But it is NOT essential in order to get your website on the first pages of the engines.
I have a few sites and have done a few sites for people and they still have a Page Rank of zero and yet they are on the first page of sites like Google and in the first spot! But if you want to look "pretty" for Google you can also have a company do your page ranks for you as well. One main thing I would suggest working on right now is your SERPs or search engine results pages. When you have a website online it's important to do a lot of backlinks either visually or not.
When you have keywords (that you pick out) and they are associated with your url using something like optimization, marketing or article marketing - you are suggesting to Google that for now on when you have these two pieces of content together (url and keywords) that you would like Google and the other engines to chalk that up as a SERP. The more SERPs you have the more your site will show up. One thing I suggest while picking keywords is to look for keywords that result in 1,000,000 results or less.
Too much competition and you might never make it to the first page. Not enough results and it's probably not a very popular keyword. If it's not popular that means many people might not know about it. If you look up "supercalifragilisticexpialidocious" you only get about 270k results. Why? Because no one knows how to spell this right. Which brings us to another matter. Use keywords or phrases that make sense grammatically. No one is going to type in something like "Hoodia Caps UK".
What IS a Hoodia Cap? use all the word necessary. Remember these are "words" people are going to be typing into the engines to find you! Use common sense! If you can't or don't understand this - yet another reason to get a Search Engine analytical company that does this for a living. They know about all the ins and out of this type of market and they are the people that really can help you get the SERPs, backlinks, and SEO you need in order to monitor Google!