Most people know that if you have a website online (especially a business website) that it's absolutely imperative that you have things like SEO, SEM, SERPs, backlinks, and page rank. If you don't have SEO or SEM then chances are when you monitor Google you won't see your site show up! And if you don't have high SERPs using SEO, SEM, or backlinks you also won't see any results on Google - or any of the other engines for that matter! One of the things you should consider looking into is a company that will provide search engine analytics for you. This ends up saving you a ton of time when it comes to increasing searches for your site, increasing keyword results, and getting traffic to your site.
After all, if you don't have specific knowledge about this stuff and you aren't doing it - you won't receive visitors. And if you don't receive visitors then you will never or hardly ever sell whatever it is you are selling. Even those pre-made sites that give you promises of SEO are never really helpful because you still need to optimize your site per keywords for the engines. SERPs are actually a pretty easy thing to accomplish. The main thing you need to understand is that while Google and the other engines aren't human they do understand exactly what they need to do - and what you need to do as well. When it comes to SERPs and SEO you need to make sure you have specific keywords (that aren't under super high scrutiny) that are associated with your URL. How do you go about something like this? Well if you have no experience that is exactly where a Search Engine Analytical company would come into play.
They can help you when it comes to your keywords, optimization, SERPs, etc. So when you start to monitor Google you will see your website or name showing up a lot more. I have worked with people whom were pretty new to the Internet and I managed to get them to show up on the first pages of the engines with just a little push. And that is exactly what these companies were meant for. They have expertise in this sort of market. They can give you advise on what you need to do or even better; they can do everything for you. The price packages on these sites are well-worth it. Imagine if you knew nothing about this. You would have to read dozens of books, go to a couple e-courses and do a lot of "trial by error" projects.
Whereas if you just go to someone that already knows what they are doing, and spend the money that needs to be spent - you could start seeing results almost immediately. Also, this stuff can become quite stressful sometimes especially if you have no idea what you're doing! The last thing I need in my life is more stress! Well that's why people and companies are available to you. So you can get exactly what you need for a good price minus the stress, the inconvenience, and the trouble. All in all these companies are what you want and what you need for search engine analytics of ANY kind!