There was a song in the 1980s that claimed that video killed the radio star; it served as some sort of Orwellian vision for a future dystopia where the visual image consumed the whole of culture, leaving faceless voices behind like some sort of archaeological relic. Well, last time I heard, Terry Wogan was still doing fairly well, and music was still blaring out of DJ equipment in clubs the world over, so will the sounds of the British synthpop group ever become a reality?
It is true that DJ equipment has changed dramatically over the years, and it is easy to see how the synthesiser generation might have thought that the emergence of VHS would brainwash us all into wanting to listen to music whilst staring at a super size tee-vee screen. Little could they have known that technology was destined to change in ways that could barely be imaged beyond the spandex, perms and fluorescent sweat bands.
The iPod generation has transcended the age of plastic and has in fact encouraged more radio stars than ever. Thanks to the variety of ways various pieces of pocket technology can connect to the internet, online radio stations are well and truly keeping the DJ alive, and the age of video... well that died a death before the words memory stick were even a twinkle in a geek's pants. It is all about streaming and downloads now, and although media players are mini computers and televisions rolled into one, as a bunch, us music lovers don't seem too fussed about pop videos.
In fact, personal music players now function as top end DJ equipment, with club nights and festival tents blasting out favourite playlists composed by bedroom DJs and professional DJs alike from media players that are no bigger than a credit card. The shift in technology has triggered a musical liberation, a freedom for all music lovers; now everyone has a chance to be a radio star. There are no heavy flight cases full of vinyl to carry about, and no more limited sets to carry around.
The iPod offers a way to easily transport thousands of tunes, requiring very few other items of DJ equipment to rock a room full of ravers. It is much better to hear a fabulous tune blasted out of a 20k rig than watch another generic video on a small screen. Thanks to the iPod generation, the radio star survives, and humanity can continue to dance to faceless music in clubs, pubs and muddy fields.
Author Resource:-
Dom Donaldson is a music expert.
Find out more about DJ Equipment including mixers, amps and digital turntables at Why Buy New.
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