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SECURITY AND E-COMMERCE TRANSACTIONS



By : Lucy Newman    99 or more times read
Submitted 2009-05-19 16:54:32
Transaction Security has been a matter of concern while you make purchases Online either for your business or your household. Small-Scale Sellers those heavily depend on internet to operate their business, always neglect security issues. Although, they seem to be ignorant of the fact that this Negligence may cost them dearer in a long run as such security issues lessens the Customer Loyalty. The most significant aspect of operating business online is one does business with strangers. Very often customers have to complete transaction without exchange a single word with the seller before making purchases. So here things can be concluded as “First Impression Lasts Long”. As a seller you must not assume that all your visitors are as loyal as you. Your lapse in security issues may have a devastating impact on your business. So let’s learn some facts related to Online Security in association with E-Commerce Transactions.

People use credit cards or debit cards for purchases in an online store. While making such online transactions, your account information is transferred for transactional approval online. In a usual environment, access to such information is/should be limited to individuals and businesses directly involved. So the involved persons and organizations must ensure the security of such private information. Those who still presume that going offline, is possible alternative to such information theft; later or sooner they have to use internet for such information sharing. This compulsion is inevitable as there is substantial upsurge in use of Internet as a Digital Information Sharing Tool.

Online Payment Transactions can be thoroughly monitored, recorded, and key logged by different hackers and third parties without your knowledge or prior consent. Immediately such private information can be available for other hackers and this would certainly put your business and company reputation in trouble. This information is transmitted across hackers’ networks and opens up the gateway to several types of risks that can be fall into the wrong hands. If you store your user ids and passwords on your computer, they are especially vulnerable to security breaches and easy to steal. A meager computer security loophole can open up the entrance to the password files, and hackers can extract and copy this information without your knowledge.

While dealing with online sellers, the best security option is your common sense. Anyone can launch a professional looking e-commerce website, as it costs some hundred pounds and there are millions of e-commerce solution providers operating online. So make it sure that whenever you are dealing with any online seller, the company must be a reputed one. Here follows some of the fundamental questions, the answers to which can solve your problem:

• Is this the e-commerce website of an established retailer?
• Does the website have an exact street address, not just a post box number?
• Is there any facility to call customer service?
• Is a return and refund policy published on the website?

If you’ve got the positive replies to above questions, they I assure you that your transaction would be safe. Now-a-days, most of the online sellers do offer Secured Check Out page. These check-out pages are secured by SSL (Secure Sockets Layer). SSL is a protocol (developed by Netscape) for transmitting private documents and information through the Internet. SSL uses a cryptographic system that uses two types of keys for data encryption − a Public Key known to everyone and a Private or Secret Key known only to the recipient. So before making any such financial transaction over internet with any e-commerce website, make it sure that its check out pages must use SSL or any such similar data encryption software.
Author Resource:- The Author is a senior SEO professional at 247 Top Seller and leads the SEO R&D group. Check out more about the Author at www.247topseller.co.uk.
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