It is two things that will always, separate the successful entrepreneurs from those who struggle. The first is that successful entrepreneurs understand the difference between solutions and features. The second is that they tend to ignore features and take action based on solutions.
So what is the difference between solutions and features? A feature is a prominent part or distinguishing characteristic of something. A solution is simply an answer to a problem. In most cases it will be a prominent part or characteristic of something that can solve the problem. Put simply, it is a feature that will provide a solution.
When a person makes a purchase or takes an action based on a feature that doesn't solve a pre-existing problem for them, they are wasting resources because they are solving problems that do not exist. The most important aspect of a feature providing a solution is that the solution must be to an existing problem.
I have Obsessive Compulsive Disorder. I am the most organized person I know of. When I was an entrepreneur just starting out, I was the most organized business owner I knew. There were two main reasons for this. The first was that I spent 100% of my time organizing. The second was that because I spent all of my time organizing, and no time finding clients, I never actually did any real work that would mess up my perfectly organized system. My problem was not disorganization. My problem was a lack of clients. Being organized was a feature and a waste of my time at that point. I should have put my energy into solving the problem of not having any clients and not generating any income. After that, once I was generating an income, I could solve the problem of disorganization if and when it came up.
Successful entrepreneurs have a specific goal and solve problems on their way toward achieving that goal. Anything that doesn't move them toward their specific goal is a waste of time and money.
Modern people suffer from consumerism. The "new features" seemed very appealing on TV so now they feel compelled to spend money. They are spending money to solve problems that they do not have. Money is a limited resource and the more they spend solving problems they don't have, the less they have to spend on solving problems they do have.
Some new successful entrepreneurs suffer from analysis paralysis. This is the difference between overloading yourself with information and actually getting things done. One of the greatest tools for research and the greatest cause of never actually starting projects in our time is the internet. You can find information very fast. The problem is that there is so much info that some people never take action as they attempt to read and digest everything. Successful entrepreneurs research just enough to start taking action and then solve problems as they come up. They know that an entrepreneur can only win the game by actually playing (taking action). They know that the game is not won by knowing every feature but by knowing how to find any solution.
Managers know that employees are suckers for useless features. An employee will ask for a raise (a solution for needing more money) and what will the manger do? The manager will give them a new title. The employee will walk into the office a "supervisor" and walk out a "regional supervisor" with the same pay, a slightly increased workload, and a promise that his next "promotion" will include a pay raise. The employee just got screwed. And what happens if the employee figures the title game out? Then they play the parking space game. It's all just another feature for the employee that doesn't solve his problem of needing more money. How much did this parking space cost the company? Zero. For the company it's a solution because it solves the company's problem of shutting up the employee without any cost.
Have you ever seen an advertisement from Ferrari talking about better miles per gallon? Nope, and you never will see one. The entrepreneurs who buy Lamborghinis have money by the truckloads and don't have any issue paying for gas no matter what the cost. Fuel efficiency for them is a feature. Successful entrepreneurs ignore features.
Now if you go to the office of anyone who actually owns a street legal space ship, you will discover that all of his decisions are solution based. If you are trying to sell something to the owner of that company, sell solutions, not features. Offer to solve an existing problem for the company at a reasonable price and you will have a sale. Present him with the idea of a hot tub to be installed in the lunch room because "it would be so cool" and you can expect the idea to be rejected.
Winning this game is done by ignoring some of the comforts (features) and using your resources to solve problems that keep you from your goals. Entrepreneurship is about living a few years of your life like most people won't, so that you can spend the rest of your life like most people can't. And exactly how is that done? I am glad you asked. Click on the below web-link to download my free eBook and start learning now.
Drawk Kwast is a life coach. His methods are unconventional, and he makes no apologies as he tells you how to dominate the competition at work, attract the most desirable women on the planet, and ultimately achieve a fulfilling life.
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