Bookmarking websites are having many characteristic alike to search engines in so far as using information searches as their primary objective however the similarities comes to stop there and by introducing opportunity for socially interacting with other members these websites begin to take on the same tendencies as social networking websites.
Why is it that there is a need for bookmarking websites when search engines are quite able to fill the task of bringing people as well as information together? So what makes these websites so popular?
Let’s look into the 3 unique qualities that differentiate online bookmarking sites from search engines concerning information searches.
Information Accessibility:
Within their own community almost all of the bookmarking websites encourage the sharing of information within their members by implementing in websites. These are very much like an online book club. Here if any content is updated it is immediately shared with others via an RSS feed.
Delivery:
Contradicted to visiting online and search for the information through a series of searches using search engines social bookmark websites makes information really easy to find just by using either keywords or tags that describes the content can easily locate what they are looking for in a much faster way. Since bookmarks are going to be saved in the website search results tend to return very quickly.
Ranking Criteria:
Search engines like Google greatly rely upon neutral data like page rank and SEO to rank their information and bookmarking websites on the other hand ranks information based on popularity. User’s point of view and feedback rating the information who are utilizing this website are thereby giving the ranking system a more subjective point of view than Google are generally use to do.
Going forward users have the ability to easily view the bookmarks of others and leave comments and opinions about the content that they viewed and this really helps to encourage interaction amongst the members giving the website more of a social networking community feel which is another good reason these websites are so popular.
Using social bookmarking websites as a means of collecting and storing information online has grown in significance as well as popularity and the three qualities that we discussed above greatly help differentiate this means of locating information on the internet from the more traditional search engines. By facilitating uses the opportunity to share and rate this information makes the ranking process more creditable and appealing.
As a conclusion these websites are proof of that the internet continues to evolve more towards social networking websites and for the time being it seems to be obvious that users approve of the direction in which this evolution is headed.
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