In many cases client wants to be able to add their own changes to pages and as they add more services and change the way they provide existing ones they have a need to update and evolve their site and what they say about their business over time.
The corporate website is a beautifully weaved design and images are high quality the code is validated and all design elements are placed perfectly on the page because the designer has invested a great deal of time for cross browser verification and working with the design to get it just right for different display. Now the company has a need to manage their site to display news items and special offers and decided that the message should be worded with little changes in it.
A good web site should be designed with the help of CMS edit functions which don't interfere upon design or which prevent this kind of interruption to layout and visual aesthetics some may say.
If a website is especially design in any way compulsive in terms of its visual style or layout then you should give due consideration to the use of a CMS and if you are going to offer your clients direct editing control on their website then that it is implemented carefully. You should ensuring your clients newly designed site does not crumble before your very eyes a few weeks after going live.
You need to discuss and agree which sections of the site should be client editable and stick to it and offer training session in how to add content and get the formatting right so it does not interfere with existing styles. Program some of the controls to verify file sizes and other file parameters to palliate risk of inappropriate uploads.
Now consider about the heavily on-page optimized site and you have a newly designed site just going live for a company in a city where competition is firm and you have invested time with the in-house SEO making sure everything has been done to keyword optimize your clients new site.
You have read the fine line between design and on-page keyword optimization and carefully integrating header tags to output page titles in a tasteful with unobtrusive manner to blend with design, and added just the right number of key phrases to fix your keyword density correct in order to get good page position in the SERPS for your clients target key phrase.
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