Having a professional and properly trained tradeshow exhibit booth staff can determine whether you have a successful tradeshow or a tradeshow disaster, or put another way, whether your trade show exhibit booth goes down in your company's trade show history as the Spirit of St Louis or the Hindenburg! Learn and follow these ten simple tradeshow exhibit booths staffing tips and insure your tradeshow exhibit booth has a professional and friendly staff that will make your exhibit booth the hit of the shows (let the other tradeshow exhibit booths go down as Hindenburgs).
ONE: STAND UP. Get out of your chair or off your stool, and stand up. Don't sit. Stand. Tradeshow exhibit booth staffers who stand on their feet with an open stance are more approachable than staffers sitting with crossed arms. If you are in your tradeshow exhibit booth, you should be on your feet... standing.
TWO: STAY HEALTHY. You must remember to take care of yourself! Get a full nights sleep before each day of the tradeshow. Eat a complete breakfast. Drink lots of water. And remember you'll be standing a lot, so wear comfortable shoes.
THREE: IDENTIFY YOURSELF. Wear an easy-to-read professional name tag with both your name and your company name on it. Remember to make sure it is easy for other people to read!
FOUR: SMILE AND BE FRIENDLY. Greet your prospect and find out what their name is. Then use their name when you talk with them. People will appreciate it. So find out their name and use it. When your conversation is finished, thank them for stopping by your tradeshow exhibit booth, and again, use their name.
FIVE: ASK QUESTIONS. It may seem fairly obvious, but before you can recommend a solution, you must know what your customer's problem is! Don't begin the conversation by telling a prospect what you can do for them. Wait until until after they have told you what they need. Ask questions, and listen to their answers. Ask more questions. Your goal is to find out what they need. It's only after you understand what your prospect needs that can you then tell them how you can help them. Of course, but asking questions, you may find out they don't really need what you are offering, in which case you need to thank them and move on.
SIX: AVOID "YES-NO" QUESTIONS. Ask open ended questions, not yes-no questions. When you ask a prospect a yes-no question, you usually just get a simple yes-no answer, and that's the end of the conversation. Instead of asking, "Can I help you", try asking "What are you looking for at the show today?" The first question can be answered "NO", but the second question requires an answer (though you may still get a "nothing", but that just means you need to ask another open-ended question. Always make your questions open ended, and then ask follow up questions.
SEVEN: LISTEN. Follow the 90-10 rule. Ninety percent of your conversation should be listening. Ten percent of your conversation should be talking. You learn more about your prospect if you are listening instead of talking. Ask questions. Listen. Listen. Listen... and listen some more.
EIGHT: IGNORE. Don't ignore the prospects that stop at your tradeshow exhibit booth, but do ignore the other tradeshow staffers and the many tradeshow booth distractions. Tradeshow exhibit hours are definately not the time to discuss your last vacation or the new office dress code. Don't talk to the other tradeshow staffers, unless it's to introduce a prospect or customer to them for more information. And remember that real live human customers in front of you take precedence over customers that may call you on your cell phone.
NINE: DRESS TO IMPRESS (or at least make an impression)! Some tradeshows require that you to wear a suit and tie (or business dress), while others are more casual and let you get away with wearing a polo shirt with your company name embroidered on the front. When you can dress comfortable (but professionally) and get away with it, do it... if you feel good you will do a better job. But whatever you have to wear, try to wear at least one item that will make you stand out from the tradeshow crowd, especially when you're not in your booth but are out on the floor. If you can't get away with wearing a yellow banana suit with pink polka dots (and who can?), then at least consider a flaming bright purple top hat with your company name and logo on the front. The great thing about a top hat is it is above the crowd and is hard to miss. If you do this, you are sure to catch people's attention. Even if you don't don the top hat, think hard about what you wear in your tradeshow exhibit booth.
TEN: FOCUS. Focus on your tradeshow exhibit booth, not the tradeshow exhibit booths on either side of you or your competitor's tradeshow exhibit booth on the other side of the show. Resist the temptation to disappear from the booth and do "competitive research". Do your competitive research after the tradeshow is closed for the day. Record the all important ball game on your TIVO so you can watch it when you get home. During the hours the tradeshow floor and tradeshow exhibits are open, you must be staffing your exhibit booth. You must be standing with a smile on your face, greeting people by name, and ready to do business.
Make sure that you and your tradeshow exhibit staff learn, remember, and follow these ten easy tips, and get ready to have a fantastic tradeshow worthy of Charles Lindberg and the Spirit of St Louis! With a properly trained, professional, and friendly tradeshow exhibit booth staff, the sky's the limit for your tradeshow success.
Author Resource:-
The next time you are searching for tradeshow exhibit booths, please consider a quality tradeshow exhibit booth here. When it comes to quality tradeshow exhibit booths, you can count on the tradeshow exhibit booth experts.
![[Valid RSS feed]](http://www.freebie-articles.com/images/rss.gif "XML Feed For RSS")
Category Rss Feed
Print This Article
Add To Favorites